System Sprawl Solved: ERP Built for IT Leaders, Powered by Craft

IT directors in fast-growing beverage companies are equal parts architect, strategist and firefighter. One minute you’re mapping data strategy, the next you’re patching an integration that broke overnight. Growth is thrilling, but it also multiplies the headaches: too many tools, too many logins, too many late-night “what broke now?” calls.

Most IT teams juggle half a dozen platforms, each with its own quirks and silos. Stitching them together isn’t just time-consuming; it’s risky. Every manual workaround is a vulnerability. Every fragile API is a point of failure.

Meanwhile, the CEOs want growth, the CFOs want investor-ready numbers, and production leaders want quality protected. You? You’re the one expected to make it all work securely, reliably and without blowing the budget.

IT lives at the crossroads of growth. ERP built in NetSuite and powered by Oracle Cloud Infrastructure (OCI) gives IT leaders the secure, scalable, integration-friendly platform they’ve been longing for.

The Pain Points IT Directors Know Too Well

IT isn’t resistant to change. IT is protective. Every system decision can either strengthen the business or put it at risk.

Here’s what “business as usual” looks like for many IT leaders:

System sprawl: Ten logins before 10 a.m. Finance in one system, compliance in another, and production on a shared drive.
Integration nightmares: POS speaks one language, compliance portals another, and distributors a third. You’re left babysitting brittle APIs that break when you least expect them.
Security worries: From proprietary recipes to customer data, the stakes are too high for spreadsheets or patchwork systems.
Lean teams: A small IT staff carrying the weight of a multi-million-dollar beverage brand.
Scalability fears: Today’s architecture won’t survive tomorrow’s growth curve.

The result? Too much time firefighting. Not enough time innovating.

Cloud vs. On-Premise: A Reality Check

On-prem once felt safe. You could see the servers, hear them humming, and even kick the rack if it froze. But today, on-prem feels like a liability.

Here’s how the two worlds compare:

On-Premise	Cloud-Native with Crafted ERP
Expensive servers to maintain	No hardware, no patching
Risky single points of failure	Redundant OCI infrastructure
Manual upgrades, downtime	Automatic updates, no downtime
Limited scalability	Elastic scalability for any facility count
Resource drain on IT	IT focuses on strategy, not babysitting servers

With Crafted, you’re not just getting rid of servers. You’re tapping into OCI’s second-generation architecture, designed for high performance, integrated governance and cost efficiency. OCI regularly outperforms competitors like AWS, offering up to 2x the compute performance at lower cost. And with autonomous database services, your data is continuously optimized, self-repairing and self-securing.

Cloud-native doesn’t just cut costs. It future-proofs your infrastructure while liberating IT teams from maintenance drudgery, allowing you to focus on enabling growth.

Integrations That Actually Work

ERP doesn’t have to replace every system in your stack. What matters is whether those systems finally play nice together.

Before Crafted: endless API fires, late-night troubleshooting, and duct-tape fixes that never hold.
After Crafted: standardized connections, real-time data flow, and fewer surprises.

Crafted delivers prebuilt integrations where beverage IT teams need them most:

POS systems in taprooms and tasting rooms
E-commerce platforms like Shopify and Commerce7
Distributor platforms like VIP
Compliance portals for federal and state reporting
Logistics and warehouse management

And because it’s built in NetSuite, you get an open API architecture that supports scalable, secure custom integrations. IT no longer spends its days patching fragile connections. It drives innovation with a stack that’s stable by design.

Security, Compliance & Data Protection

Security isn’t optional; it’s existential. A single breach can tank trust with investors, customers and distributors. IT leaders know this better than anyone.

Think of Crafted’s security as a multi-layered shield:

Layer 1: Encryption everywhere: Data is encrypted at rest and in transit using advanced standards. Even if intercepted, it’s unreadable.
Layer 2: Firewalls and threat Detection: Network firewalls, intrusion detection and automated threat remediation.
Layer 3: Global certifications: ISO/IEC 27001, SOC 1/2/3 and continuous compliance audits.
Layer 4: Continuous monitoring: 24/7 oversight with Oracle’s global security teams on standby.

And here’s the good stuff when it comes to IT: NetSuite’s predictable biannual update cycle plus Crafted’s quarterly release schedule. You’re always current and always secure — without babysitting patches.

Instead of lying awake wondering where your vulnerabilities are, you can sleep knowing your ERP foundation is monitored, patched and protected.

Building Your Implementation Roadmap

IT sits at the center of this software and business transformation.

The journey looks more like a progression than a checklist:

Crawl: Start with finance. Build a clean, secure financial core.
Walk: Layer in production, compliance and supply chain visibility.
Run: Connect POS, e-commerce, distributors and dashboards. Keep progressing with quarterly updates and customer-driven enhancements.

And you don’t go it alone. Crafted is implemented and supported by Doozy Solutions, a beverage-native partner that knows your world inside out. That means:

Hands-on cutovers measured in hours, not weeks.
Managed services through the Doozy Think Tank to continually optimize your system.
A #CraftedCommunity portal where IT leaders propose, vote on and prioritize new features.

This isn’t generic consulting. It’s a team that speaks beverage fluently and knows IT can’t afford failed rollouts.

From Maintenance Mode to Mission Control

IT isn’t just infrastructure. It’s the foundation that makes scale possible. While CEOs chart the course, CFOs scale the numbers, and production leaders perfect the craft, IT ensures everything behind the curtain performs flawlessly.

Crafted gives IT leaders the leverage they’ve been waiting for: a unified, secure, cloud-native platform that eliminates friction and future-proofs operations. With Crafted, you can: