Bear Creek Winery Drives Efficiency Across Multiple Subsidiaries with Crafted ERP

Bear Creek Winery was running two sides of the same business on two different systems: bulk wine production on one and case goods on the other. Day-to-day accounting and inventory work meant manual data entry across both, allocating inventory for winery customers ate up hours of hands-on labor, and the shipping and receiving floor had no connection to the back office at all.

This changed when Bear Creek selected Crafted ERP. The winery now runs its entire back office — supply chain, accounting, and liquid management for production costing — on a single platform, with consolidated reporting across both subsidiaries and intercompany transfers, eliminating the need for manual reconciliation.

Bear Creek’s internally developed system had carried the winery for years, but by the time its two subsidiaries were operating at scale, it couldn’t keep up. Every new report had to be built by hand, a process that could eat days of staff time for something as routine as tracking a single customer’s inventory allocation. “We had an internally developed program that reached its peak in performance and abilities,” says Controller Kevin Murphy.

The team needed more than an upgrade — it needed a system built around how Bear Creek actually operates, with its two subsidiaries working as one. As Tom Rappé, global development director, puts it: “Crafted gave us the opportunity to develop a next-level data management system. I was a fan of how Doozy Solutions could build a system specifically designed for our needs.”

Operational Integration

Crafted gave the two sides of Bear Creek’s operations a single source of truth. Shipping, receiving, and inventory management now connect directly to accounting, so the winery can confidently track — and report on — inventory movement across both bulk wine and case goods operations without reconciling two systems by hand.

Real-Time Visibility

“We now have greater visibility into our inventory allocations, which used to require a lot of communication and manual work,” says Kevin. Lot code volume tracking gives staff the data they need to make sales and production decisions without waiting on a custom report to be built. “It’s night and day from before,” adds Tom. “Everything is in real time, and that’s my favorite thing…I find myself constantly checking the dashboard.”

Customization

“We explored a few competitors of Crafted, and none seemed to be as customizable as it,” Kevin says. That flexibility mattered given Bear Creek’s scale — the team samples and analyzes more than 11 million gallons of wine across winemaking and sales — and it came without requiring significant internal resources to implement or administer.

Bear Creek found Doozy Solutions through a referral from a fellow Crafted customer, and NetSuite’s staying power as a platform gave the team confidence it wouldn’t outgrow the system. What sealed the decision was Doozy’s willingness to build around Bear Creek’s unusual sales model — where a customer’s blend can shift from one vintage to the next, making a fixed SKU impossible to work with.

Doozy’s team built tools specifically for that reality: a bulk-sample ordering workflow, a daily inventory sync between Bear Creek’s winemaking system and Crafted, and custom reporting that allocates bulk wine sales to the actual blend components behind each order. With two wine subsidiaries needing to run as one, Doozy brought each online in stages — a deliberate, entity-by-entity rollout rather than a single cutover.