Beerfarm Gains Real-Time Production Visibility with Crafted ERP
The Customer
Facing rapid growth, an increasingly complex production process, and disconnected systems across accounting, inventory, and production, Beerfarm set out to find a platform that could keep pace with its expansion. In 2021, the Western Australia-based brewery selected Crafted ERP to replace multiple point solutions with a single system, and met an aggressive go-live deadline of less than 80 days.
Today, Crafted gives Beerfarm real-time visibility into production costs, inventory, and quality control across its brewing operation, supporting the company’s continued growth in distribution and direct-to-consumer sales.
About Beerfarm
Founded in 2015 by five friends, Beerfarm transformed an old dairy farm in Metricup, Western Australia, into a working brewery, converting a hay shed into its tavern and building its brewhouse inside the property’s round house. Guided by its “established for the future” ethos, Beerfarm has grown into a fixture of the Australian craft beer scene, producing beer and cider while raising Black Angus cattle on spent brewing grain as part of a closed-loop sustainability approach.
The Challenges
After scaling quickly to reach more than 1 million litres in production volume in 2020, Beerfarm needed to modernize its core business processes to support an ambitious set of goals: expanding into a second production site, growing distribution, increasing direct-to-consumer sales, and managing an increasingly complex production process.
Running on a patchwork of siloed systems meant Beerfarm’s teams spent as much time reconciling data between platforms as they did acting on it. As Beerfarm Head of Technology Daniel Bales put it, the process was “very manual and spread out,” with efficiencies routinely “lost by people having to go from system to system.”
That disconnect showed up across the business. Siloed QA and QC processes made it harder to maintain consistent product quality, while rising production volume strained scheduling and supply and demand planning, leaving the inventory team struggling to keep pace.
The sales team lacked a system built to support its growing pipeline, and finance needed the ability to report across departments, classes, and segments, but delayed, hard-to-trust reporting made that difficult. With plans to open a second site within the year, Beerfarm needed systems that could scale with it, not compound the complexity. Clearly, it was time for a change.
Crafted is easy to use and has good accessibility – all team members here at Beerfarm are able to get into Crafted and do their part, which then helps the processes behind the system run smoothly.
Daniel Bales | Head of Technology
Beerfarm
The Solutions
Unified Production & Quality Control
Rather than piecing together production data after the fact, Beerfarm’s brewers now capture it as they go. “Information is entered directly into a single system, which means we are able to track product and have real-time visibility to the exact cost of every batch,” Daniel says.
Detailed, batch-level reporting gives the quality team the traceability it needs to catch issues early and maintain consistency across every release. Personalized brew log forms provide the team with deeper analytics on production performance than before.
Real-Time Visibility & Flexible Reporting
Crafted’s brewery-specific report library replaced Beerfarm’s patchwork of spreadsheets and disconnected tools with real-time dashboards the whole business can rely on. “The customizable nature of Crafted allows us to add or remove a field without needing to hire a consultant — plus, it’s very intuitive,” Daniel adds. That flexibility extends to finance, where the team can now report accurately across departments, classes, and segments without the delays that once undermined confidence in the numbers.
A Scalable Foundation for Growth
Beyond production and reporting, Crafted gave Beerfarm’s sales team a system built to support its growing pipeline and streamlined demand and supply planning, enabling the business to scale output without scaling headcount. With one platform now supporting sales, finance, inventory, and production, Beerfarm has the operational foundation to expand into new sites and markets without adding complexity along the way.
Everyone on the Doozy team has a really good level of knowledge — from very in-depth technical specifics to ERP best practices and how we should do things, even from a financial perspective.
Daniel Bales | Head of Technology
Beerfarm
Working With Doozy Solutions
From the outset, Beerfarm and Doozy Solutions set an aggressive timeline, targeting a live system in under 80 days. To hit that goal, the two teams built a phased project plan that prioritized mission-critical functionality — sales and CRM, financials, inventory management, and liquid production — and planned to layer in further enhancements post-go-live.
“Everyone on the Doozy team has a really good level of knowledge — from very in-depth technical specifics to ERP best practices and how we should do things, even from a financial perspective,” Daniel describes. “The process works smoothly when putting in support tickets. We get responses really quickly.”
Simplifying its software ecosystem to a single brewery management platform has allowed Beerfarm to ramp up production without adding headcount. With Crafted, the team can stay focused on what matters most: making high-quality beer through strong production processes, tight quality control, and environmentally conscious practices.
