Sales

 Crafted ERP for sales Teams

Crafted ERP empowers sales teams by giving them a real-time 360-degree view of their sales pipeline, access to sales process automation tools and a convenient mobile app for logging customer interactions.

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Single platform giving you complete visibility into your sales pipeline.

Configurable dashboards help sales reps to see the information they need to service your clients.

Streamline your sales team's workdays with configurable sales automation and approvals.

Maximize revenue and profits by implementing industry-leading sales management practices. 

From taproom door to production floor, online store to accounting, warehouse, inventory and more. 

Our goal in creating Crafted ERP was to provide our clients with a single cloud-based software that allowed them to manage every aspect of their breweries. 


We have worked with our brewery clients globally to continually improve Crafted ERP and ensure that it offers our brewery clients a platform to control their brewery operations, simplify their IT ecosystem and grow their businesses. 

Empowering Sales Teams to Automate and Streamline Their Sales Activity

Key Benefits of Crafted ERP for sales teams

Customer Relationship Management

Flexible and configurable CRM on platform to help you better track your customer information and key sales data.

Customer Prioritization

Assign customer prioritization categories to ensure that your premium customers always receive leading customer service from your team members.

Sales Forecasting

Sophisticated sales forecasting helps sales managers to keep their finger on the pulse and make good decisions with accurate data.

Salesforce Automation

Automate frequently performed sales tasks such as customer emails, payment reminders or new product announcements.


Orders & Fulfillment

Quickly and easily create orders and track their fulfullment status from your personalized sales rep dashboard.

Webstore

Integrate your eCommerce platform to ensure orders that are placed on your webstore are actioned quickly.

Customer Portal

Improve your customer satisfaction and streamline their order processing and account management with our customer portal.

Vendor Portals

Allow your key vendors to self-manage their account details and enter delivery information.

Order Profitability

Easily see the profitability of every order and ensure that sales reps are discounting within your approved thresholds.

Mobile App Ordering

Take advantage of our responsive mobile app to make placing orders while out of the office simple and pain free.

Sales force automation systems supercharge sales performance.

Crafted ERP's Sales Force Automation (SFA) software powers sales organizations with integrated sales processes from opportunity, upsell and available to promise to sales forecasting, order management, fulfillment, and sales commission.


Unlike other solutions, Crafted ERP's SFA software gives your sales team unprecedented visibility into every aspect of the customer relationship, including quality issues and back-office information such as contracts and inventory. With real-time dashboards, sales reps and managers gain better insight to sell, upsell, drive new products, and properly set customer expectations.


Customer Service Management

Deliver excellent customer service across every touchpoint with integrated customer service software.

Crafted ERP's integrated customer service management solution gives you a 360-degree view of customers-helping to improve overall customer satisfaction, attract new customers and lower service costs.


Only Crafted ERP's customer service software gives everyone that interfaces with the customer—sales, support, service, and fulfillment—access to complete, key customer data in real time empowering them to better support your customers while driving upsell and cross-sell.


Check Out Our Latest News and Articles

Baseball game in action

How Crafted ERP Customers are Winning Big With Sports and Music Venue Partnerships

By Sheri Pape-Blythe • 17 May, 2024
The sun dips below the horizon as the stadium lights blaze to life, illuminating the faces of thousands of fans. The air is electric with anticipation, the kind that only comes with live sports and music. But there’s a new player in the game, one that’s changing the way we savor these moments – craft beverages.
Firefighters battling blaze at distillery

Distillery Resilience: Crafting a Robust Crisis Management Plan Without a PR Team

By Sheri Pape-Blythe • 13 May, 2024
Today's business and media landscapes have heightened the importance of crisis management in all industries, including – of course – beverage alcohol. Distilleries and other bev-alc producers must always keep the public perception of their brands, organizations and operations at the forefront during times of both calm and calamity.
Group of red wine bottles ready to be exported

The Dragon is Stirring Once More: 4 Strategies to Ignite the Australian Wine Industry in China

By Sheri Pape-Blythe • 08 May, 2024
After years of navigating through the stormy seas of international trade tensions, the skies have cleared for the Australian wine industry with China’s decision to lift the 218% tariff it imposed in March 2021. This move heralds a new dawn for winemakers down under, who have suffered a staggering loss of $1 billion in value and 90 million liters in production volume over the last three years.
Apples and hard cider on table

How to Make Hard Cider Your Next Product Move

By Sheri Pape-Blythe • 03 May, 2024
Cider production has seen a resurgence in recent years, mirroring trends observed in the craft beer and artisanal spirits arenas. With an increasing number of consumers seeking out local, small-batch beverages, opportunities abound for those in the bev-alc industry who want to diversify their offerings.
Beer tasting being poured at CBC 2023 in Nashville

10 Events We Can’t Wait to See at CBC

By Bree Neely • 18 Apr, 2024
The Craft Brewers Conference is just a few days away, and we’re very excited to be attending, sponsoring, meeting up with old friends and getting to know new ones. If you’re headed that way, be sure to visit us at Booth 976. We’ll be serving beer – and slinging swag – throughout the entire event, and would love to either reconnect or meet for the first time.
Brewery manager checking in on customers in taproom

The Power of Integrated CRM in the Beverage Industry

By Sheri Pape-Blythe • 16 Apr, 2024
If you’ve heard it once in the beverage industry, you’ve heard it a thousand times: You must know your customer. Great product alone isn’t enough! Customer data is arguably among the most critical pieces of information you can collect and analyze in any business, particularly in the increasingly competitive beverage industry. To succeed, you must clearly understand your customers’ needs and behavior as well as solicit their feedback. Having accurate, real-time customer data can ignite your sales processes – if you know how to use it.
Two men working in brewstillery, and one is using a beverage ERP

How complicated is brewstillery TTB reporting?

By Sheri Pape-Blythe • 03 Apr, 2024
The beverage alcohol industry has seen a dynamic shift over the last decade. Beer, once the leading bev-alc drink of choice, officially gave up its position to spirits in 2022. As the demand for beer went down, craft breweries began investigating ways to draw in new customers and create additional revenue streams. At the same time, distilleries recognized the many similarities between beer and spirits – such as equipment, ingredients and production – and created hybrid operations. Thus, the “brewstillery” was born: a brewery/distillery combo that’s elevating craft to a new level.
Winemaker entering tank measurements on a tablet

Fuel Innovation and Growth by Harnessing the Power of Winery Data

By Sheri Pape-Blythe • 22 Mar, 2024
A shift has been happening in the picturesque valleys where vineyards stretch as far as the eye can see. It’s not heralded by the clamor of machinery or the bustle of harvest; it’s signaled by the click of a mouse and a brisk tapping noise on a keyboard. While the 2024 Silicon Valley Bank annual wine report paints a sobering picture of waning consumer demand and climbing production costs, there is hope for wineries willing to embrace change and leverage the power of data.
Man choosing RTD beverage at store

When is the Right Time to Launch an RTD?

By Sheri Pape-Blythe • 18 Mar, 2024
RTDs are the rockstars of the bev-alc scene. Craft beer is working on reclaiming its moment and cocktail culture is undoubtedly en vogue, but RTDs continue to steal the spotlight. Why? Convenience, flexibility and an undeniable appeal to a diverse consumer base, to name just a few reasons. According to Grand View Research, the global RTD market is expected to grow at a compounded annual growth rate of 14% until 2030, making it the fastest-growing category in the industry.
Group of winery employees meeting about ERP implementation plan

What are the Key Roles to Fill for ERP Implementation Success?

By Sheri Pape-Blythe • 12 Mar, 2024
If you own or manage a beverage manufacturing company, you know how challenging it can be to run a successful business in a competitive and highly regulated industry. You need to oversee and control your inventory, production, sales, distribution, accounting, and compliance while delivering high-quality products to your customers.
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