Marketing your winery effectively is as crucial as blending the perfect vintage. Your craft is art — capturing the essence of terroir, climate and passion in every bottle.
In today’s landscape, your marketing prowess has to be as fine-tuned as your winemaking skills. Luckily, a finely curated arsenal of marketing tools can help your winery connect with customers, boost direct-to-consumer (DTC) sales, and keep your operations running smoothly.
From social media management to winery-specific CRM solutions, wine marketing tools can help you streamline your strategy, boost efficiency, connect with customers and drive sales. Here’s our curated list of the best wine marketing tools to elevate your strategy and give you more time to focus on making great wine.
Winery Social Media Management Tools
Social media brings your brand to life — through beautiful vineyard shots, harvest stories and behind-the-scenes glimpses. Managing multiple platforms can be overwhelming, but social media tools simplify planning, scheduling and content analysis.
Top Picks:
- Later: Visual-first scheduling for platforms like Instagram. It includes drag-and-drop calendar, hashtag suggestions and analytics.
- Why wineries love it: Easy visual storytelling and maintaining a cohesive Instagram feed.
- Linktree: Expands your bio link into a mini landing page for multiple links (store, events, blog).
- Why wineries love it: Simplifies navigation and drives traffic to multiple destinations.
- Hootsuite: Schedule posts, monitor comments and track mentions from one dashboard.
- Why wineries love it: It centralizes social management and ensures quick responses.
PRO TIP: Batch create and schedule content monthly to keep feeds active and free up time for your team.
Content Creation and Design Tools
Professional visuals and videos capture the sensory allure of wine. These tools simplify creating high-quality content.
Top Picks:
- Canva: Versatile tool with templates for social posts, flyers and even wine labels.
- Why wineries love it: Quick, easy, and practical for creating branded visuals.
- Adobe Creative Cloud: Professional-grade tools for photo editing, design and video production.
- Why wineries love it: A full suite of programs to create premium ads, videos, websites and print materials.
- CapCut: Mobile-friendly video editor for reels, TikToks and YouTube shorts.
- Why wineries love it: Perfect for short-form video storytelling.
CONTENT IDEA: Create a time-lapse showing grapes’ journey from harvest to bottling.
Winery Email Marketing and Automation Tools
Email marketing remains one of the most effective ways to keep customers engaged, promote new releases and drive DTC sales. The right tools make email campaigns simple and scalable.
Top Picks:
- Mailchimp: User-friendly platform for custom templates, segmentation and automation.
- Why wineries love it: Affordable and great for nurturing customer relationships.
- HubSpot: Combines email marketing, sales and CRM tools for seamless engagement.
- Why wineries love it: Powerful automation and personalization.
- Omnisend: Combines email with SMS and push notifications for e-commerce.
- Why wineries love it: Multi-channel automation boosts conversions.
PRO TIP: Segment your list by customer type, such as wine club members, event attendees or online shoppers. Personalized emails lead to better engagement and more sales.
Event Management Tools
Wine tastings, vineyard tours and seasonal festivals are core to winery marketing. These tools help you seamlessly plan, promote and manage events.
Top Picks:
- Eventbrite: Streamlines event promotion and ticketing.
- Why wineries love it: Great for everything from tastings to festivals.
- Zoom: Ideal for virtual tastings—send kits in advance for a fun experience.
- Why wineries love it: Expands your reach to global wine lovers.
- Tock: Manages tasting appointments, event ticketing and restaurant reservations in an all-in-one hospitality platform.
- Why wineries love it: The easy-to-navigate platform embeds on your website and allows guest to reserve tastings or tours, book a table or buy tickets for a special event.
IDEA: Promote a seasonal harvest tour through Eventbrite, social media and your winery newsletter. See our full write-up on 16 wine marketing events that drive sales!
Winery CRM and Customer Management Tools
Customer loyalty is the lifeblood of any winery. CRM tools help you track customer interactions, preferences and purchases, enabling you to offer personalized experiences.
Top Pick:
- Crafted ERP Winery Software: Specifically designed for the beverage industry, combining CRM, inventory, production and sales management. Keep detailed records of customer interactions, track wine club memberships and automate follow-ups.
- Why wineries love it: All-in-one solution tailored for the unique needs of wineries.
- HubSpot CRM: Integrates with email and automation tools for seamless customer management.
- Why wineries love it: Easy lead nurturing and customer engagement.
PRO TIP: Use your CRM to create customer personas (e.g., “Weekend Tourists” or “Wine Enthusiasts”) for tailored offers or event invites. You can identify top customers and send personalized thank you gifts or VIP invitations. It’s a small gesture that goes a long way.
SEO and Keyword Research Tools: Make Your Winery Discoverable Online
If you want your winery to populate when someone Googles “best tasting rooms in Napa” or “award winning pinot noir,” Search Engine Optimization (SEO) is essential. SEO tools help you understand the keywords your audience uses, analyze competitors and identify content opportunities to boost your search engine rankings.
Top Picks:
- SEMrush: Comprehensive SEO tool for keyword research, competitor analysis and site audits.
- Why wineries love it: Discover keywords like “wine club subscription” and create content to match.
- Ahrefs: Excels at backlink analysis and content gap insights.
- Why wineries love it: Helps improve link-building and attract organic traffic.
TAKEAWAY: Identify core keywords (e.g., “wine tasting events in Sonoma”) and create dedicated blog posts or landing pages for each term. Use SEMrush or Ahrefs to track your progress.
Analytics and Insights Tools
You can’t improve what you don’t measure. Analytics tools give you the data you need to understand your audience, track your campaigns and refine your strategy.
Top Picks:
- Google Analytics 4 (GA4): Modern approach to analytics, tracking user behavior across websites and apps. Set up custom dashboards to monitor important metrics like website traffic and conversions (e.g., online wine sales or newsletter sign-ups).
- Why wineries love it: Detailed insights into site navigation and drop-offs.
- Platform-specific analytics: Each social media platform has built-in tools like Instagram Insights and Facebook Analytics.
- Why wineries love it: Easy access to platform-specific insights.
PRO TIP: Set conversion goals to track event sign-ups or purchases. Knowing what drives these actions helps refine your marketing strategy.
Collaboration and Project Management Tools: Keep Your Team in Sync
Winery marketing involves coordinating tasks like social media posting, event planning, email campaigns and content creation. Collaboration tools help keep everyone on the same page and projects on track.
Top Picks:
- Asana: Visual task lists and timelines for managing campaigns.
- Why wineries love it: Keeps teams organized and on track.
- Trello: Card-based boards for flexible project management.
- Why wineries love it: Intuitive and effective for teams of any size.
- Slack: Real-time communication with channels and integrations.
- Why wineries love it: Reduces email clutter.
GET CREATIVE: Start a “Marketing Wins” channel in Slack to share successful campaigns and celebrate team achievements!
Social Commerce and Online Store Tools: Simplify Direct-to-Consumer Sales
DTC sales are booming and offering a seamless online shopping experience is crucial. These tools help you sell wine directly through your website and social media platforms.
Top Picks:
- Shopify: An all-in-one e-commerce platform to set up a professional store, manage inventory, process payments, and handle shipping or local pick-up.
- Why wineries love it: User-friendly, customizable, and easy to manage, even without tech skills.
- Commerce7: Omni-channel solution combining tasting room, wine club and online sales with reservations and CRM.
- Why wineries love it: Flexible and comprehensive with a proven-track record and API integrations.
- Wine Direct: Boost DTC sales and streamline inventory and fullfilment on all orders.
- Why wineries love it: The modern platform allows wineries to customize online stores to brand-specific guidelines.
PRO TIP: Use Shopify’s abandoned cart recovery to follow up with potential buyers and boost sales.
Advertising and Paid Media Tools: Reach New Customers
Sometimes, organic reach isn’t enough. Paid advertising tools help you help you target specific audiences and attract new customers.
Top Picks:
- Facebook Ads Manager: Create targeted ads for Facebook and Instagram based on location, interests and behavior.
- Why wineries love it: Precision targeting helps reach wine enthusiasts effectively.
- Google Ads: Run search, display and video ads to capture high-intent traffic.
- Why wineries love it: Ideal for reaching customers actively searching for wineries, tastings or wine clubs.
MUST DO: Utilize the age-specific guidelines to ensure your ads remain in compliance and in front of the appropriate audience.
Smarter Wine Marketing with Crafted ERP
Investing in a comprehensive marketing stack helps your winery thrive in this dynamic market. To truly unlock your winery’s potential, combine the right marketing tools with robust, winery-specific management software.
Crafted ERP can take your efficiency and customer management to the next level by seamlessly uniting your CRM, inventory, sales and marketing data. This synergy empowers you to make data-driven decisions, personalize customer experiences and ultimately increase sales.
Talk with our team to see how Crafted can help!
