Attracting New Talent with Old Tech is Hard: Why Beverage ERP Modernization is Key

October 2, 2024
Bree Neely
Author

Bree Neely

The conversation around where we work, whether in an office, from home or in a hybrid model has dominated discussions for years. Fueled by the COVID-19 pandemic and the subsequent shifts in workforce dynamics, businesses have been obsessed with finding the perfect balance between remote and in-office work. But as we move beyond this debate, it’s becoming clear that the focus should be on how we work, not where we work.

In the battle for generational relevance, the demand for modern technology from top talent is not limited to the younger generation entering the workforce. Across all age groups, employees are recognizing the value of modern tools and systems that enable them to perform their jobs more effectively.

Whether it’s a seasoned professional who has experienced the evolution of workplace technology or a younger worker who has grown up with digital tools, there’s a universal expectation for technology that supports efficiency, flexibility and innovation. The bev-alc industry must adapt to these expectations to remain competitive and attractive to the modern workforce.

With its complex operations and need for precise coordination, the bev-alc industry is particularly well-suited to benefit from this shift in focus. By adopting modern, cloud-based beverage ERP software, companies can empower employees to work more efficiently and effectively, regardless of their physical location. This not only boosts productivity but also strengthens the working relationships that are critical to long-term success.

This shift presents a significant challenge for bev-alc businesses, particularly those still relying on outdated technology and business processes. Attracting fresh talent with old tech is not just difficult, it’s almost impossible. But by recognizing and embracing this universal demand, the industry can move forward together, united in its pursuit of modernization.

On the other hand, businesses that embrace modern, cloud-based beverage ERP software can create an environment where all employees, regardless of age, feel empowered, motivated and valued. This empowerment is not just a promise but a reality that can inspire and motivate the entire industry to strive for better, more modern solutions.

A photo of a man in front of beer tanks and a quote about brewery software

A New Paradigm for Productivity with Beverage ERP Software

In the modern workplace, the “hyper worker” concept is emerging as a new paradigm for productivity. Unlike the hybrid worker, whose value is often tied to where they work, the hyper worker is defined by how they work. They are digitally enhanced and equipped with the latest tools and technologies that allow them to breeze through tasks that would otherwise be tedious and time-consuming.

For the bev-alc industry, this means adopting beverage ERP software that automates routine processes, provides real-time data for informed decision-making, and integrates seamlessly with other systems. A hyper worker doesn’t waste hours on manual data entry or navigating clunky interfaces; instead, they leverage technology to make informed, data-driven decisions quickly and efficiently.

This shift toward a hyper worker model is not just about improving individual productivity. It’s about creating a work environment where employees feel empowered, engaged and connected to their work and colleagues. When employees have access to the right tools, they are more likely to experience continuity in their roles, reciprocity in their relationships with colleagues and management, a sense of purpose in their work and hope for their future with the company.

Working Relationships Strengthened Through ERP Technology

Aaron Delgaty studied the strength of working relationships built on continuity, reciprocity, purpose and hope. Delgaty’s research underscores the importance of these elements in the beverage industry due to its complex, collaborative nature.

Modern beverage ERP software plays a vital role in strengthening these relationships by providing reliable, efficient tools that employees can depend on. It fosters seamless communication and collaboration across teams and enables employees to see the meaningful impact of their work.

Beverage ERP also eliminates bad or inaccurate data that can be a result of static spreadsheets or non-integrated systems. Collin McDonnell, CEO and co-founder of HenHouse Brewing Co., reflected on the impact beverage ERP software has made on his team.

“If you’re running everything through spreadsheets, there’s so much room for human error,” McDonnel commented. “Someone’s always going to get blamed and then that person is going to have resentment. It creates all these team issues.”

McDonnell went on to explain that by implementing beverage ERP software, overall team collaboration and rapport has improved. “It’s weird to talk about an ERP system as a way to help the team get along better, but it’s super true,” he said. “Everybody is much happier not having the infinite spreadsheet sprawl that made us stressed out and mad at each other.”

By adopting modern ERP technology, bev-alc companies not only support their employees’ current roles but also inspire optimism and a commitment to continuous improvement, leading to a more engaged and motivated workforce.

The Pitfalls of Sticking with Old Technology

Outdated beverage ERP software hinders operational efficiency and impacts a company’s ability to attract and retain top talent.

Here’s why:

Perception as a lagging company: When potential employees see that a company is using old technology, it could send a message of being antiquated or obsolete. In a world where innovation is a crucial factor of competitiveness, being perceived as a lagging company can deter high-caliber talent from applying.

Increased frustration and burnout: Outdated software systems are often slow, difficult to use and prone to errors. Working with archaic on-prem software can be a significant source of frustration for a tech-savvy workforce accustomed to the ease and speed of modern applications. This frustration can lead to burnout, higher turnover rates and a less-engaged workforce.

Lack of efficiency: Old tech often means manual processes, redundant tasks and longer turnaround times. Top talent values productivity and the ability to make an impact. They’re less likely to stay in an environment where they feel bogged down by inefficient systems.

Why Beverage ERP Modernization is Essential

Modernizing your beverage ERP software is not just about keeping up with technology trends, it’s about positioning your bev-alc company as an employer of choice.

Cloud-based, modern beverage ERP software offers numerous benefits that attract modern workers:

  1. Enhanced user experience: Beverage ERP offers intuitive interfaces, easy navigation and seamless integration with other tools. This enhanced user experience reduces frustration and increases productivity, as employees can accomplish tasks more efficiently.
  2. Flexibility and mobility: Mobility is a huge selling point for today’s workers who value flexibility and the ability to work from anywhere. With modern beverage management software, your team can access critical information, collaborate and manage tasks from the office, at home or on the go.
  3. Real-time data and analytics: Today’s workforce wants access to real-time data and analytics to make informed decisions quickly. Beverage ERP software provides this capability, allowing employees to analyze trends, monitor performance and identify opportunities for improvement in real time.
  4. Scalability: Beverage ERP systems are scalable, meaning they can grow with your business. This scalability ensures that your technology can keep up with your expanding operations, minimizing the learning curve as your business grows and making it easier to attract talent excited about the potential for growth and innovation.
A row of beer bottles sitting on top of a conveyor belt with two young wine makers holding an tablet.

Position Your Bev-Alc Company for Success

It’s time to focus on what truly matters to top talent in the modern workforce: how we work. This means adopting modern beverage ERP software that empowers employees to be “hyper-productive, hyper-engaged and hyper-connected.”

Like HenHouse Brewing, by embracing new technology, you can create a work environment that fosters strong relationships built on continuity, reciprocity and purpose. This approach builds a resilient and motivated team that is deeply connected to their work and each other, positioning your business as a leader in the industry.

Business owners should incorporate a modern work philosophy to remain competitive for today’s top-performing employees. Your company’s future depends on the talent you attract, and that talent is looking for an employer ready to embrace the future with open arms.

Ready to Modernize Your Bev-Alc Business?

Contact us today to learn more about how our cloud-based beverage ERP software can help you attract top talent and streamline your operations.