Data breaches and cyber threats have become frequent and more sophisticated, making cloud-based software security and stability top concerns for businesses of all sizes. Recent headlines about security lapses continue to spark widespread discussions, making it more critical than ever for companies to evaluate the safety of their digital infrastructure.
These concerns can be put to rest for businesses using Crafted ERP, built on Oracle NetSuite. With its foundation on Oracle Cloud Infrastructure (OCI), one of the most trusted cloud platforms in the world, Crafted ERP offers robust security and unmatched stability. But what makes OCI, NetSuite and Crafted ERP such a powerful combination?
Oracle Cloud Infrastructure: A Second-Generation Cloud Built for Security and Innovation
Oracle Cloud Infrastructure (OCI) is not just another cloud service provider; it’s a second-generation cloud designed from the ground up to address the limitations of first-generation cloud solutions. With a focus on high performance, security and cost-efficiency, OCI empowers businesses to move seamlessly from on-premise environments to the cloud.
Key Features of Oracle Cloud Infrastructure
- Next-generation architecture: OCI’s architecture is built for the future, offering industry-leading scalability, integrated governance, control and end-to-end service level agreements (SLAs). This infrastructure supports a broad range of emerging technologies, including artificial intelligence (AI), machine learning (ML), the Internet of Things (IoT) and blockchain.
- Superior price performance: OCI provides better compute price/performance than its competitors, such as AWS, offering up to 2x the performance at a lower cost. This means businesses can achieve high performance without worrying about spiraling costs.
- Defense-in-depth security: Security is a core design principle within OCI. The infrastructure includes secure-by-design protection measures such as customer isolation, data security, internal threat detection and automated threat remediation. These features help safeguard business data against potential threats.
- Autonomous database services: OCI is home to Oracle Autonomous Database services, which leverages advanced self-repairing and self-securing capabilities. Your data is always protected, available and optimized for performance.
- Support for innovation and emerging technologies: Oracle’s cloud services are optimized for various workloads, from AI to blockchain, providing the tools needed for continuous innovation. This makes OCI an ideal platform for businesses looking to leverage leading-edge technology.
The Security Backbone of NetSuite’s Cloud Infrastructure
NetSuite stands out for its integration with OCI’s robust security framework. This integration is not just about keeping data safe—it’s about maintaining a resilient and reliable infrastructure that businesses can depend on.
Advanced security measures include:
- Encryption at all levels: One of the foundational security practices at OCI and, by extension, NetSuite and Crafted ERP is encryption. Data is encrypted at rest and in transit using advanced encryption standards. This ensures that even if data were intercepted, it would be unreadable without the proper decryption keys.
- Multi-layered defense: OCI employs a multi-layered security approach, which includes network firewalls, intrusion detection systems and regular security updates. This multi-faceted defense strategy reduces the risk of unauthorized access or attacks on the system.
- Compliance and certifications: OCI and NetSuite comply with numerous international security standards, including ISO/IEC 27001, SOC 1, SOC 2 and SOC 3. These certifications demonstrate the rigorous processes in place to protect your data.
- Continuous monitoring and incident response: The OCI infrastructure is continuously monitored for any signs of malicious activity. In the unlikely event of a breach attempt, Oracle’s dedicated security teams are on standby to respond swiftly and mitigate any potential damage.
Understanding NetSuite’s Product Update Cycle
NetSuite’s product update cycle ensures Crafted remains secure, stable and equipped with the latest functionalities.
What You Need to Know About NetSuite’s Updates:
- Scheduled releases: NetSuite follows a regular, predictable release schedule, with major updates typically rolled out twice a year. These updates are thoroughly tested to ensure compatibility and reliability, reducing the risk of unexpected issues post-implementation.
- Automatic updates: Businesses don’t have to install new versions or patches manually. This seamless update process ensures that your Crafted software runs on the latest, most secure version.
- Customer-centric features: Each update is designed with the end-user in mind, introducing new features and enhancements that improve the overall user experience. By leveraging customer feedback, NetSuite ensures that the updates meet businesses’ evolving needs.
Crafted Leverages NetSuite and OCI for an Unmatched Customer Experience
Stability is as crucial as security in any ERP solution, and Crafted excels in this area thanks to its strong foundation on NetSuite and OCI. For bev-alc businesses relying on beverage ERP to manage daily operations and grow their business, a platform built for your needs is essential. Crafted ensures the latest and greatest features are available in a timely fashion.
How Crafted Ensures Beverage ERP Software Relevance:
- Quarterly updates: Crafted releases automatic updates on the second Wednesday of the quarter. Customers may preview the updates one week prior with an optional sandbox account. We release quarterly to strike a thoughtful balance between releasing often enough to be a meaningful amount of new stuff but not too much for the customer to absorb. System admins are notified of the upcoming updates.
- Crafted expertise combined with customer feedback: We have ideas for cool new stuff born from our experience and analysis of the industry, but the growing creativity of our customers constantly pushes us! Bev-alc producers provide valuable input through customer support requests, new customers requiring additional features, and customer engagements with our delivery and managed services teams.
- Dedicated community for feature requests: Customers are also encouraged to recommend feature enhancements through the online #CraftedCommunity customer portal. This allows the greater user community to weigh and discuss feature requests, evaluating the idea’s relevance and impact on customer needs.
Using Brewery ERP to Energize Marketing and Sales Strategies
Effective use of ERP systems fuels marketing and sales tactics to increase revenue and market share. Brewery software with integrated customer relationship management (CRM) and sales can be a powerful marketing tool used to uncover new opportunities and enhance decision-making.
Leverage Customer Data for Marketing Marketing Campaigns
Integrated CRM tools provide substantial benefits for craft breweries. ERP systems provide data on buying habits, preferences and order history, which can be used to create targeted marketing campaigns to engage specific customer segments.These systems can track the performance of your campaigns, among other KPIs, to help optimize your marketing investments.
Brewery software with built-in sales and marketing modules can provide substantial benefits, including:
- Improved customer relations with a 360-degree view of the customer, including sales history, feedback and communication history
- Automation of marketing tasks, like email campaigns or customer satisfaction surveys, freeing up time for your marketing team to focus on strategy
- Access to real-time “available-to-promise” inventory reports to improve on-time fulfillment while proactively managing expectations
Teams can assess vast amounts of sales, inventory and operational data to uncover buying trends and patterns. Based on this information, you can make decisions about everything from which beer styles sell best during certain times of the year to how sales are affected by local events, weather conditions or demographic changes. Strategic business plans built off informed data leads to more profitable returns.
How to Cultivate a Thriving Craft Beer Business With ERP
Though the craft beer industry is experiencing a slowdown, opportunities for differentiation and optimization remain strong. The adoption of brewery ERP software emerges as a pivotal tool for businesses seeking to refine production processes, manage inventory effectively, reinforce accounting and compliance best practices, and build deeper customer relationships.
ERP empowers breweries to navigate through competitive waters, improve operational efficiency and make informed decisions to stimulate growth and success in the changing landscape.
Help your brewery thrive by leveraging the leading end-to-end brewery software on the market – Crafted ERP.
Contact our team of craft beer specialists who can evaluate your business needs and recommend a software plan that can scale with you as you grow. Don’t be discouraged by a mature craft beer market, turn challenges into opportunities, we’re here to help.
